Modern Icons, Rooted in Italian Craft
A Shoe With Soul
The Friulana dates back to the 1800s in Friuli, our home in Northeast Italy. Originally handmade for village celebrations, these soft-soled Italian slippers gained quiet fame - first among Venetian gondoliers, then Italy’s aristocracy.
Today, our Friulane shoes for women are still made in Friuli, stitched by skilled artisans using traditional techniques passed down through generations. Each pair takes about 3-5 hours to make by hand - no machines, no shortcuts, just enduring Italian craftsmanship.
This isn’t just footwear. It’s heritage with intent - reimagined for how we live now.
Centuries of craft, stitched into every step. Discover the story behind our signature Friulana.
Made to Move, Designed to Stay
Elegant and effortless, our velvet Friulane are made to move with you — from slow mornings to spontaneous nights.
Made with luxurious Italian velvet, soft cotton linings, and durable soles, each pair blends centuries-old technique with modern ease.
Available in timeless silhouettes and tonal hues, they bring comfort, intention, and quiet elegance to wherever you go.
Our Friulane
Old soul. New sole.
Hand-stitched in Friuli and reimagined in New York, the classic Friulana slipper is timeless, tactile, and made to move with you.
Handmade in Italy, travels everywhere.
Our Story
A Shared Heritage, A New Chapter
We’re Giulia and Elena - both from Friuli, a region in Northeast Italy where tradition, beauty, and craftsmanship are woven into everyday life.
Though we met here in New York, we share a deep connection to the culture we grew up with - one that celebrates quality over quantity, and style that speaks quietly but lasts forever.
With roots in Italian tradition and a shared passion for style, we’ve created a brand that reflects both where we come from and where we are now. Each piece is thoughtfully made, meant to feel personal, expressive, and timeless—like your favorite moments, or your favorite shoes.
This is our way of sharing our heritage, our taste, and our version of the American dream - one pair at a time.
